What is Subcult?
A manifesto for underground music communities
Our Vision
To connect the underground and local music communities. Create a home for artists, venues, scenes, fans, and curators to connect and share with each other. We're building a map of the underground: a network of trust, discovery, and creative autonomy.
The Problem
Underground music scenes are scattered. Algorithms bury them, platforms flatten them, and cities push them out. Most artists and crews operate in isolation — their reach limited, their work undervalued, their community invisible online. The spaces that once held these scenes together — the flyers, zines, forums, and radio — have been replaced by systems that monetize attention instead of meaning.
The result: culture gets lost in the noise.
Our Solution
Subcult rebuilds the connective tissue of the underground. It's not a social network — it's a discovery layer for local scenes. Artists, collectives, and curators can share events, releases, and ideas in ways that stay true to their identity. Each scene defines its own space, visual language, and membership.
Instead of chasing followers, Subcult celebrates presence: Who's around you. Who's playing. Who's building something real.
It's a tool for connection — and a signal for where culture is actually happening.
The Manifesto
- We believe in the underground.
Not as nostalgia — but as a living network of resistance, creativity, and self-expression. - We believe culture belongs to those who create it.
Platforms don't make communities — people do. - We believe in connection without compromise.
Every scene is its own world. Subcult helps them find each other, not merge into one. - We believe discovery should feel human.
No algorithms, no feeds — just proximity, trust, and curiosity. - We believe in sound as a signal.
Music isn't content — it's how we recognize one another across borders.
Join Us
Subcult is opening the door to the next generation of underground culture. Join the waitlist, become a curator, or help map your local scene. This is where the underground connects.